What is Digital Marketing

“Digital Marketing is the branch of marketing where we are using digital channels to communicate about our brand.” 

At the time of my childhood, I used to listen about brands only on T.V. Ads, Newspapers or Hoardings at highways. That time, the company can only reach their target audience via these channels. You can call them traditional channels. But, in today’s era of modernization, we can hear all the brand names on the internet via various websites, YouTube channels, blogs, etc. This is all because of Digital Marketing.

Whenever we search something on google, we see ads on the top and bottom of the page. That ad was sent to you from marketers from the tool known as Google AdWords.Similarly, every platform that was getting visitors, have made their own tools for marketers to promote. Similar to Offline marketing, If you want your ad on the first page of the Newspaper you have to pay more. Because many people can see your ad.But, the problem is that you can’t target a specific audience. Suppose you are selling X product for urban women from the 25-35 Age group. If you publish an ad in the newspaper, everyone could see your ad.You have to pay for those unwanted people seeing your ad.

Now comes what is meant by digital marketing,…….👀

We can use Facebook to target that specific audience. But, how ads on Facebook could be visible to the specific audience? We enter our personal details on Facebook like our age, likes, etc. Now marketers can exploit that data for their use. Let me give you an example. You want to buy a Shoe of a specific brand. You will search that on google. After researching from the various site, you choose a specific product. But, because of unknown reasons you don’t buy that product and close the page. Now, whenever we visit any page ad of that shoe will follow you. But, how they are able to target you now?

When you visit a specific site they pushed a code (Cookie) in your browser. That code has a specific expiry date and it will follow you till that code expire or you delete that specific code.

In this way, digital marketing works

Benefits of digital marketing 

TIME & EFFORT SAVING

COST EFFECTIVEFLEXIBILITYINSTANT FEEDBACKPUT THE CONSUMER IN CONTROLECONOMICALPROVIDES CONVENIENCE

CHANNELS OF DIGITAL MARKETING

Now, a question raises in our mind what does a channel actually mean?

Channels are the medium by which we are performing our marketing activities. In traditional marketing they could be TV, Newspaper, PR activities, Gorilla Marketing, Hoarding, Bill Boards, etc. and In Digital marketing, these channels are SEO, SMM, PPC, Affiliate Marketing, Content Marketing, Online Marketing, Online PR, Etc.

The First Requirement If you want to do Digital Marketing is your digital presence. So that your audience can find you over the internet. We recommend you must have a website.

Let’s discuss all the channels in detail:

• Search engine optimization
• Pay-per-click advertising
• Content marketing
• Email marketing
• Social media marketing
• Affiliate marketing
• Mobile marketing
• Video marketing