What is Digital Marketing
“Digital Marketing is the branch of marketing where we are using digital channels to communicate about our brand.” At the time of my childhood, I used to listen about brands only on T.V. Ads, Newspapers or Hoardings at highways. That time, the company can only reach their target audience via these channels. You can call them traditional channels. But, in today’s era of modernization, we can hear all the brand names on the internet via various websites, YouTube channels, blogs, etc. This is all because of Digital Marketing. Whenever we search something on google, we see ads on the top and bottom of the page. That ad was sent to you from marketers from the tool known as Google AdWords. Similarly, every platform that was getting visitors, have made their own tools for marketers to promote. Similar to Offline marketing, If you want your ad on the first page of the Newspaper you have to pay more. Because many people can see your ad. But, the pr...